7 Wine Predictions for 2017
This time of year, some of our favorite activities include snuggling with the dog on the couch while enjoying a glass of red, popping a bottle of bubbly with friends to celebrate another year's end, and making plans for what the next twelve months have in store. Below, read our 7 wine trend predictions for 2017, plus our New Year's resolution.
Global Trends Shift
The wine scene is more dynamic than ever, and with the use of global purveyors like Cellars Wine Club, wine drinkers have access to an even greater variety. With that in mind, we’ll continue to see focus shifting from well-established regions and styles toward more emergent options. Think Washington instead of Napa and Syrah rather than Cabernet.
Vintage Wines Meet the Digital Age
In 2016, we saw new apps that help keep track of and recommend wines you might like; vineyard technology that offers more data, prediction, and precision in grape-growing and -harvesting; and easier global wine connection for the consumer online and through social media. This trend isn't going anywhere—new wine tech is here to stay!
Direct-to-consumer sales rose 8.1% in 2015 and remained strong through 2016. This not only means more folks are visiting tasting rooms to bring wine home directly from the vineyard, but also means they're engaging and purchasing online more than ever. Buying wine from the comfort of your own home has never been easier with Cellars Wine Club hand-picking and delivering selections to your door.
A New Age of Drinking
Millennials are all now 21+, and what’s special about this generation of wine drinkers? They love to try new things! With a variety of vineyards and styles featured in every delivery, wine clubs make the perfect gifts for young aficionados with adventurous, crossover palates.
But don’t forget about the Boomers! According to the Wine Market Council, Baby Boomers remain the largest group of high-frequency wine drinkers. This means their tastes continue to set trends, including a shift toward lower-alcohol options—which can allow for the indulgence of another glass. So go ahead and order a Premium Case Club to get the biggest bang for your buck while quenching an insatiable thirst for good vino!
Chilled and Sparkling: REDS
Typically, red wine is served between 60°-70° degrees Fahrenheit, but chilled reds are hot, pardon the pun. Try it out by cooling lighter styles like Pinot Noir or Beaujolais to a mid-50°-degree range, and you may find yourself committing to a Red Trio Club straight through summer 2017!
Sparkling wines are perennial favorites, with Prosecco and sparkling rosé already securely en-vogue, and we predict more sparkling reds coming to the table in 2017. Sparkling red wine can also be the perfect introduction to those unsure how to enter the chilled red trend. Right now, with the New Year in our sights and Valentine’s Day just around the corner, it’s the perfect opportunity to pop the bubbly and celebrate the season with our Sparkling Club.
Resolve to Give Back
This year, we invite you to join Cellars Wine Club in our resolution to Give Back. We're thrilled to launch a philanthropic division, connecting our customers with impactful nonprofit and charitable organizations through the enjoyment of great wine—paired with the satisfaction of gift-giving. For every purchase made through the Give Back program, Cellars Wine Club donates 15% to a partner nonprofit of your choice.